GOOD MUSIC MAKES CUSTOMERS WANT TO SHOP LONGER
Research has shown that consumers enjoy shop longer and make more purchases when they’re exposed to music played in the interior design of the shop-even they don’t have any buying plans. It plays a big role for the store’s atmosphere, and of course you should match your target customers.
If you are selling upscale products, Classical or Jazz suits best, you can choose which genre that suits your store atmosphere according to the products you are selling. Music plays a crucial part here to flow customers mood, in fact every people love to hear music right? Then good music plays a big role here, for example Jazz House is a good choice for a cozy and classy atmosphere in the store.
DID YOU KNOW THAT MUSIC IMPACTS OUR SUB-CONCIOUS MIND?
Music can help employees also to reduce their work stress level this is why musical match is an important thing! You must follow music trend updates or you can hire a music director who experts in suggesting music if you have no idea which music suits best for your store.
Research has shown some genre of music like “metal genre” has a chance to provoke criminal activity increases in that present day in the shopping mall, that causes people to steal and committing some unexpected bad things due to subconsciously it impacts their brain systems forcing their adrenaline to commit those unexpected violent acts. It is a 180 degree contrast when the scientist plays a relaxing music that there are no criminal or violent acts happen in the same day.
Studies show that certain kinds of music tend to feature and even provoke violence, especially for growing children and teenagers in middle ages and above. Marilyn Manson even got blamed for the Columbine High School shootings, even though the killers did not listen to his music. And of course, rap music gets much of the blame either.
For example, a recent study by the Prevention Research Center of the Pacific Institute for Research and Evaluation in Berkeley, Calif., suggests young people who listen to rap and hip-hop are more likely to abusing alcohol and commit violent acts and some claim increases in violence in their city are due to rap music!
So be really careful for your music selection in your store like i said above it is a crucial thing, good music arouse customers to shop more and bad music has a chance to provoke customers commit unexpected acts.
GET A GOOD LAYOUT FOR CUSTOMERS FLOW
After music takes part, store layout leads to good customer flow. Build easy navigation as possible through simple floor plans, and logical product locations will lead to customers feeling comfortable in their environment, and more willing to spend time in your store.
Good customer flow will make visitors relax and give more freedom to them, allowing the customers to consider their purchases. You may think this is a bad logic, as you are giving customers more time to reconsider buying something, but think of an overcrowded retail store; you tend to buy only what you need and leave quickly, they don’t feel comfortable due to crowded mass, and as a result, giving bad impression to customers.
Good interior designers also understand that the most purchased items are at the back of the store. This encourages shoppers to view as many other products as possible during their store visit. In a similar way, shops also have add-on purchase displays near the cashier area to encourage last-minute shopping additions.
Right placement of products is also highly important part, and good retail interior design must practice to involve knowledge. Flower displays are kept near the front of stores so when you enter the store it will cause a subliminal view of freshness atmosphere, and higher priced items are must be shelved at eye level also, when you make an instant decision to purchase an item, it is before the cheaper alternatives are seen.
GET THE RIGHT LIGHTINGS
Another crucial thing to consider for your interior design is lighting. The lighting you should pick depends on the type of atmosphere you want to construct.
Supermarkets are using harsh and bright overhead lighting to keep shoppers alert and willing to shop more, whereas other stores may use softer lighting for an intimate boutique atmosphere, or accent lighting to highlight specific product displays. Retail design experts will be able to create lighting to suit your retail premises.
FURNISHINGS AND COLORS FOR THE STORE
Your furnishings and displays should match the type of store and encourage sales. Interior design experts will create attractive practical stands, units and counters which add to the atmosphere of the store. The colours and textures featured also impact hugely to the shopping environment.
Choose a retail interior design agency with experience, and who is not able only to design, but manufacture and fit it also. Customers are likely to spend more time in your shop if you have an attractive environment and using some of the tricks above.
Retail interior design businesses must have an in-depth knowledge of how to maximizing sales with design. Please hire one to fit your interior, whether you own a chain of stores or are a small independent retailer, trust me it will worth it if you do the tricks above